When new mobile phones are released manufacturers tend to reduce the price of older models in a bid to win customers who may not want to pay the premium price for a brand new device. When Apple launched the iPhone 4S we saw the price of the iPhone 4 plummet and we also saw an even cheaper 8GB version of that model introduced. It seems however that the majority of Apple fans are snubbing the cheaper alternatives in favour of the more expensive new device.
New research has revealed that up to 89 percent of all current iPhone sales are for the brand new 4S device. This is a clear indication that consumers do not mind paying premium prices for newer technology and features such as the Siri voice assistant that the model incorporates. At present the most expensive iPhone 4S is the 64GB model retails at £699 which makes it the most expensive smartphone that Apple have ever produced. The reduction in price of older models such as the iPhone 4 and the 3G was expected to be a big success however it is estimated that only 4 percent of recent iPhone purchases in the US were for the cheapest 3G device. It also seems that many customers are attracted to the larger capacity models that are available. The 4S is available with 16, 32 or 64GB of storage capacity and 21 percent of customers are opting for the largest model with 34% deciding on the middle option.
It seems that the iPhone 4S may soon be joined by a new model in the range. It is expected that Apple will launch the new iPhone 5 during the first half of this year and it is also likely that the new iPad 3 tablet device will launch during the same period. If this happens then we should expect the third and fourth quarters of 2012 to match the record breaking sales figures that Apple set for the same period in 2011. The iPhone 4S offered some significant improvements over the iPhone 4 and this is the main reason why many consumers are choosing this device over cheaper alternatives. The ability to control the device with your own voice is the major selling point of the model. Siri enables you to perform a number of tasks simply by giving spoken instructions to the device. Using this service you can schedule appointments, check the weather forecast or even send an SMS message. The 4S needed features such as this in order to be successful as the model looked identical to its predecessor. It looks as though the big changes on the iPhone 5 are going to be in the hardware department with the phone rumoured to include a larger display and more powerful processor. These changes should once again ensure that consumers favour this new device over the 4S and other models that will still be available.
It seems as though the iPhone 4S is proving a bigger success then Apple could have predicted. With new styling due on the forthcoming iPhone 5 we can expect the same model to this model when it is finally launched.
The iPhone 4S is available now and the iPhone 5 is coming soon.